Pay Per Click (P.P.C.) & Search Engine Optimisation (S.E.O.)

Pay Per Click marketing, such as using Google Adwords, can be a great way of increasing sales of your product or service.

P.P.C. campaigns however need to be managed and tweaked daily to amend keywords, ads/adgroups and bid prices. For example you should always split-test 2 ads against each other, and then after a suitable number of clicks, delete the worse performing ad and write another to try to beat the best one. This should be a continual process which if followed will result in an ever improving CTR (click through rate).

S.E.O. is also a continual process and you need to know what it takes to achieve a good search engine ranking (which is a mixture of on-page and off-page factors). We know what is needed and can advise you.

Before you start a P.P.C. or S.E.O. campaign you first need to do your keyword research to establish what people are actually searching for! We use Micro Niche Finder and Keyword Elite offline, and Wordtracker and Google's keyword tool online for my keyword research. Before we start a P.P.C. or S.E.O. campaign for ourselves or for others we always do the keyword research first.

Case Study:

PolarisRentals.com - Property listings website for vacation rental property. We are currently running a very successful Pay Per Click (PPC) campaign for this website achieving a Click Through Rate on certain keywords of over 27% (which is phenomenal). We are also engaged in Search Engine Optimisation and Social Media work for the same website. To see the ads and check the Google listing for this website search Google on "polaris world rentals".

If you are trying to sell your product or service online and want to gain more customers and more sales please contact us for a FREE assessment of the possibilities for your business.